How Can You Make The Whole Process Easier - 2224 Words

Busy online marketers: ever sit down in front of your computer screen just wishing there was an easier way to do the common, everyday tasks involved in content marketing? From coming up with amazing ideas to top quality writing, you know by now there is a great deal that goes into today’s necessities that make up great content marketing. So how can you make the entire process easier? You need tools that will help you generate ideas. You also need tools that will make the overall writing process easier. You probably even need tools to market the content for you. Well, here’s the good news about the internet and content marketing: there are many tools out there built just to help you as a content marketer, and I have a handy list for you.†¦show more content†¦Their goal is to get right in front of their primary audience, who are high-end travelers. So you head over to Buzzsumo to see what’s currently working on the web in terms of content that could appeal to the target audience. Buzzsumo will use two ways to find this information: a keyword based search and a domain based search. If the client is targeting keywords like â€Å"luxury holidays† or â€Å"luxury honeymoon destinations,† you put those into the tool and Buzzsumo will return some results. The tool will typically filter out pages that are focused on selling products and services so you get keyword results that are non-commercial in nature. This is a great way to see what’s already on the web and get ideas for the target audience. 2. Buffer For managing your social media, there really is no better tool. And I’ve tried several! If you need high-traffic, volume-account maintenance, Buffer is your tool. From Buffer, you can manage all your social accounts and then some (in our Business account, we have all our staff’s profiles hooked up, too); and schedule posts across all profiles, with the ability to tailor your messages per platform. Their blog also hosts a wide variety of very useful posts and assembled research. 3. SEMrush There’s no doubt as a content marketer you’ve heard of SEMrush. This amazing tool makes researching keywords a piece of cake. Once you’ve done your keyword research, all you do is add keywords and track

Platos Happiest Way of Life Essay - 780 Words

Platos Happiest Way of Life A just life in a just society would be the happiest possible way to live for Plato. Justice is defined as a balanced and well-integrated specialization of functions both within the scope of society and the individual. The just society classifies its members on the basis of individual differences in intellectual and physical abilities and is therefore warranted. The way to achieve a happy life is only half satisfied with the presence of a just society. Other than living in a just society, the harmony between the parts within an individuals mind or soul is as important. The psyche contains three elements: wisdom, spirit, and appetite. The wisdom in a person, similarly to the role of the rulers in society,†¦show more content†¦The metaphor of the cave is employed at this point to facilitate understanding with powerful visual imagery. When the prisoners are seated with their backs to the fire, they are satisfying the desires of their appetite by looking at the mere shadows and t reating those as genuine objects. When freed to turn around and face the actual bonfire, puppets, and their operators, the blessed prisoner has now been drawn closer to truth. Upon ascending from the cave, the individual experiences a painful process of adapting to the illumination of the sun (lower forms) and ultimately comes into direct visual contact with the sun, which is a metaphor of the Good. He gains knowledge of the ultimate truth -- the form of the good -- and experiences ultimate pleasure as a result. A most basic condition in this intriguing metaphor is that the prisoner puts his mind and reasoning in charge because it is the only method enabling him to perceive of the Good. Plato proceeds to explain that a person can attain the greatest happiness as long as his spirit and appetite follow the guidance of wisdom, which identifies proper and productive pleasure. It is only rational and obvious that letting the man (reason) be in control of the lion (spirit) and the many-headed monster (appetite) would lead to prosperity and fulfillmentShow MoreRelatedPlato vs. Aristotle: Virtue1656 Words   |  7 Pages While Plato believes only philosophers are capable of true, inherent virtue, Aristotle believes all men can be virtuous with practice and dedication. GREAT. WAY TO GET TO THE POINT. BE SURE TO MENTION WHETHER OR NOT YOURE ARGUING THAT VIRTUE IS INTRINSICALLY GOOD. HAVE IT SMACK ME IN THE FACE ITS SO OBVIOIUS. (LIKE THAT TYPO). Plato’s Republic contains one of the greatest recorded discussions on the nature of justice. His definition of justice can be interpreted today as virtue, or the properRead MoreSocrates, Plato, and Aristotels View on Happiness1529 Words   |  7 Pagescan one achieve true happiness? This is the ultimate question of life and what every person is seeking an answer to. Many feel that they have found their answer in belonging to the faith of their choice, but what is it that their faith teaches them that brings them happiness? The Philosophers Socrates, Plato and Aristotle all have a similar view on what happiness is and how to achieve it. Aristotles view is based on Platos and Platos is based on Socrates teachings; this is why they are similar butRead MoreWritten Assignment774 Words   |  4 PagesWritten Assignment 1; 1of2 The â€Å"nature of the good life† from a philosophical point of view is not as simple as the typical picture that may pop into one’s head of lying on a beach in a tropical paradise sipping frozen daiquiris. Depending on which type of ethical model you use will change the picture. For Thucydides his view point seems to be that â€Å"Might is Right† versus Plato’s â€Å"Might for Right† as well as a search for what is right. Another way to differentiate the two would be to say one is forRead MoreLiving in a Communist Dungeon Was Like Living in the Plato’s Cave824 Words   |  4 PagesLiving in a communist dungeon was like living in the Plato’s Cave In Plato’s book, the Republic, in a story that the ancient Greek philosopher shows to his student Glaucon, by using an allegory of peoples that are condemned to live in a cave for all their lives, the philosopher shows how people can be deceived by many images that they see from the distance and when they have not enough information to judge them. The life of the people who lived in the communist Eastern Europe during the secondRead MoreComparison: Allegory of the Cave and the Myth of the Metals1171 Words   |  5 Pagesand working together for the greater good of the state. The question, however, remains: How does one achieve Plato’s ideal state when there is evil and deception in the world? In answering this question, Plato puts forth two arguments: an allegory to describe the complexities and necessities of reality, and a royal lie to carry out the ideal form of civilization. In this paper, I argue Plato’s Allegory of the Cave justifies the need for a royal l ie found in the Myth of the Metals, for the royal lieRead MorePlato And Aristotle s Philosophy983 Words   |  4 Pagesrole in the harmonious nature in a society, since the just life is by nature the happiest life. Plato believed that the truth of all things came from the memory of the world of forms. All forms and materials have an essence to them but are predetermined by the world of forms. Aristotle was concerned with what was happening in the here and now in this world, which correlated with all his beliefs in ethics. Aristotle had many stemming from Plato’s beliefs but with an alternating twist. To begin with AristotleRead MoreEssay on Thrasymachus’ Views on Justice939 Words   |  4 Pageson the definition of justice, as well as its importance in society, is one far differing from the opinions of the other interlocutors in the first book of Plato’s Republic. Embracing his role as a Sophist in Athenian society, Thrasymachus sets out to aggressively dispute Socrates’ opinion that justice is a beneficial and valuable aspect of life and the ideal society. Throughout the course of the dialogue, Thrasymachus formulates three major assertions regarding justice. These claims include his opinionRead More Platos Republic Essay1025 Words   |  5 PagesPlatos Republic In Plato’s Republic, Glaucon is introduced to the reader as a man who loves honor, sex, and luxury. As The Republic progresses through books and Socrates’ arguments of how and why these flaws make the soul unhappy began to piece together, Glaucon relates some of these cases to his own life, and begins to see how Socrates’ line of reasoning makes more sense than his own. Once Glaucon comes to this realization, he embarks on a path of change on his outlook of what happiness isRead MoreEssay on Platos Allegory of the Cave1315 Words   |  6 Pagesfollow them. Social norms are certain things in life that everyone does to be accepted by their co-workers, family, friends and even strangers. Some may feel that they have to live by these norms to get through life without being rejected and to be known as a â€Å"normal† person, hence the word â€Å"norm†. If a person were to stray from this path and just do what they felt like doing and do what made them happy as an individual, would they be criticized? In Plato’s Allegory of a Cave he describes an exampleRead MoreEssay about What Is Pleasure?560 Words   |  3 Pages He did not agree with Platos statement that said, Pleasure must be in some way an ingredient of happiness. For much of his life Epicurus lived solely on bread, and it was said that he would not, for a time, drink anything except for water. He considered the good to be pleasure, but recognized that if a person simply pursued pleasure he would soon have pain. Living pleasantly without suffering from any undesirable effects of living is the acceptable way to live life. The authors of the essay

Sexual Harassment Case Study Free Essays

Individual Case Study #1 1. Is there a case of sexual harassment in this situation or is it only fun? This is a case of sexual harassment because; the words and actions of fellow employees ultimately made Rosetta quit her job. The technical definition of harassment is when members of an organization treat an employee in a different manner due to that person’s sex, race, religion, age, and etc. We will write a custom essay sample on Sexual Harassment Case Study or any similar topic only for you Order Now Harassment also includes unwelcomed remarks or jokes which make the employee feel uncomfortable. These guys that Rosetta had been working with, as she mentioned were making remarks and asking uncomfortable questions regarding her personal relationships (asking about her boyfriend, asking intimate details and asking if she prefers Canadian men over Italian men), the guys made dirty jokes and purposely made sure that Rosetta heard them, which is another sign of harassment – its causes Rosetta to feel awkward and embarrassed at her workplace (somewhere where she should feel comfortable and safe). Not only, do these guys make dirty jokes, but the manager, Al also contributes and encourages these guys regardless if it’s making another employee uncomfortable. These guys make fun of Rosetta when she comes into work, with remarks like calling her â€Å"Risotto† which in Italian means rice with gravy, not only is this an unwelcomed remark, its taunting her and insulting towards her Italian culture. Another form is harassment is displaying is offensive or pornographic items in a workplace environment. According to Rosetta, these guys post centrefolds pinned on their machines, which are pictures of nude or almost nude women. This is highly inappropriate for the work environment and makes Rosetta uncomfortable. When Rosetta asked these men from refraining to asking awkward and inappropriate questions and to leave her alone, they said that â€Å"Italians are just braggarts† which is derogatory and condescending term against her race. Sexual harassment; a form of harassment, was also present in this situation. Sexual harassment has three different characteristics; the first one being that the encounters must be unwelcomed to the complainant, expressly or implicitly known by the responder to be unwelcomed. This applies to this situation because Rosetta let the guys knows that she did not like the remarks by sayings â€Å"leave me alone† and â€Å"mind your own business† and they still continue to make remarks which leads to the second characteristic; conduct must continue despite the complainant protests, finally the third characteristic is complainants cooperation must be due to employment related threats. Rosetta suffered and took the harassment for so long from the fear of the manager, and being fired from her job. 2. If you were Eva, what would-and could-you do? What are the options? What is the probability of success of each option? Rosetta faced indirect systematic discrimination, which indicates that there is no intention to discriminate, but the system, arrangements, or policies allow it to happen. To begin with, Eva could have talked to the Manager, which she had and it didn’t lead her to positive results. So, she could either go above the manager or go directly to the Human Resource department of that company. This is a long process, which has many steps so Eva could choose to go to the Canadian Human Rights Commission. The Canadian Human Rights Act is a federal law that permits discrimination anything under federal jurisdiction, for example banks, airlines, government agencies, radio and TV companies. Areas that are not covered but the federal jurisdiction are covered by the provincial human rights act. The Canadian Human Rights Commission (CHRC) is there to supervise and implement any action under the Canadian Human Rights Act. Any person/group that has reasonable ground to believe that they have been discriminated against has the right to file with CHRC. For Eva to report harassment has taken place against Rosetta, she must first take permission from Rosetta, otherwise there is a chance that her complaint could be rejected. However, there are many things that Rosetta has to be careful with, the CHRC does not accept complaints that are over a year old, if the complaint seems trivial or made in bad faith. Eva must report this problem immediately with the correct proof so her complaint wouldn’t be dismissed. After Eva has filed the complaint, it will be further investigated. It will either be ruled as substantiated or non-substantiation, if ruled substantiated, (in support of complainant) then an attempt to make a settlement will be made. If no settlement is made, then the Human Rights Tribunal Panel can be appointed to further investigate the complaint. If they find that there was discrimination against Rosetta, then she will be compensated as seen appropriate. Eva can also file a complaint with the Ontario Human Rights laws and commission, which will investigate the complaint (also with the consent of Rosetta) and a settlement will be offered to satisfy both parties if no settlement is reached, then complaint will be further investigated. Both these processes are very long, but proven in favour of the complaint many times. However, there are times where there is no discrimination/harassment found in the case. Another thing Eva could do is try to implement the employment equity program within the organization. This program (usually run by employers) is used to undo past employment discrimination and prevent future discrimination and create equal employment opportunity within the company. Eva, with the help of the HR department could use this program and the example of Rosetta to prevent future situations like this by educating the employees about the laws, and diversity. It can also help undo the harassment that Rosetta faced. . What are Al’s responsibilities in this instance? Did he carry them out well? Why or why not? Employers, or managers have one basic responsibility towards their employees, which is to provide a safe environment for their employees and Al, as the manager failed to do so. The job of managers/supervisors is to know the law and to implement it within their organization/team. His responsibility is to be aware of what harassment is, different types of harassments a nd the signs of harassed workers. His responsibility as a manager was to put a stop to the harassment and discrimination Rosetta was facing, and report those employees to the Human Resources Department or to the CHRC. Not only did he fail to put a stop to the harassment, he failed to report it and was also part taking in the harassment by encouraging the jokes those guys were making that made Rosetta feel uncomfortable. Another responsibility of a manager is to have good communication not only within the team members but good employee-to-manager communication which is failed to establish with Rosetta. She did not feel comfortable talking to her manager about the harassment, which ultimately made her quit her job because she felt she had no one to talk to and ask for help. Al, also fails to recognize the harassment happening and blames it on Rosetta not being able to take the jokes lightly and took the accusation of Rosetta being harassed very lightly. He did not carry his responsibilities out well for the reasons stated above, he created an unsafe, uncomfortable environment for one of his employees. How to cite Sexual Harassment Case Study, Free Case study samples Sexual Harassment Case Study Free Essays Individual Case Study #1 1. Is there a case of sexual harassment in this situation or is it only fun? This is a case of sexual harassment because; the words and actions of fellow employees ultimately made Rosetta quit her job. We will write a custom essay sample on Sexual Harassment Case Study or any similar topic only for you Order Now The technical definition of harassment is when members of an organization treat an employee in a different manner due to that person’s sex, race, religion, age, and etc. Harassment also includes unwelcomed remarks or jokes which make the employee feel uncomfortable. These guys that Rosetta had been working with, as she mentioned were making remarks and asking uncomfortable questions regarding her personal relationships (asking about her boyfriend, asking intimate details and asking if she prefers Canadian men over Italian men), the guys made dirty jokes and purposely made sure that Rosetta heard them, which is another sign of harassment – its causes Rosetta to feel awkward and embarrassed at her workplace (somewhere where she should feel comfortable and safe). Not only, do these guys make dirty jokes, but the manager, Al also contributes and encourages these guys regardless if it’s making another employee uncomfortable. These guys make fun of Rosetta when she comes into work, with remarks like calling her â€Å"Risotto† which in Italian means rice with gravy, not only is this an unwelcomed remark, its taunting her and insulting towards her Italian culture. Another form is harassment is displaying is offensive or pornographic items in a workplace environment. According to Rosetta, these guys post centrefolds pinned on their machines, which are pictures of nude or almost nude women. This is highly inappropriate for the work environment and makes Rosetta uncomfortable. When Rosetta asked these men from refraining to asking awkward and inappropriate questions and to leave her alone, they said that â€Å"Italians are just braggarts† which is derogatory and condescending term against her race. Sexual harassment; a form of harassment, was also present in this situation. Sexual harassment has three different characteristics; the first one being that the encounters must be unwelcomed to the complainant, expressly or implicitly known by the responder to be unwelcomed. This applies to this situation because Rosetta let the guys knows that she did not like the remarks by sayings â€Å"leave me alone† and â€Å"mind your own business† and they still continue to make remarks which leads to the second characteristic; conduct must continue despite the complainant protests, finally the third characteristic is complainants cooperation must be due to employment related threats. Rosetta suffered and took the harassment for so long from the fear of the manager, and being fired from her job. 2. If you were Eva, what would-and could-you do? What are the options? What is the probability of success of each option? Rosetta faced indirect systematic discrimination, which indicates that there is no intention to discriminate, but the system, arrangements, or policies allow it to happen. To begin with, Eva could have talked to the Manager, which she had and it didn’t lead her to positive results. So, she could either go above the manager or go directly to the Human Resource department of that company. This is a long process, which has many steps so Eva could choose to go to the Canadian Human Rights Commission. The Canadian Human Rights Act is a federal law that permits discrimination anything under federal jurisdiction, for example banks, airlines, government agencies, radio and TV companies. Areas that are not covered but the federal jurisdiction are covered by the provincial human rights act. The Canadian Human Rights Commission (CHRC) is there to supervise and implement any action under the Canadian Human Rights Act. Any person/group that has reasonable ground to believe that they have been discriminated against has the right to file with CHRC. For Eva to report harassment has taken place against Rosetta, she must first take permission from Rosetta, otherwise there is a chance that her complaint could be rejected. However, there are many things that Rosetta has to be careful with, the CHRC does not accept complaints that are over a year old, if the complaint seems trivial or made in bad faith. Eva must report this problem immediately with the correct proof so her complaint wouldn’t be dismissed. After Eva has filed the complaint, it will be further investigated. It will either be ruled as substantiated or non-substantiation, if ruled substantiated, (in support of complainant) then an attempt to make a settlement will be made. If no settlement is made, then the Human Rights Tribunal Panel can be appointed to further investigate the complaint. If they find that there was discrimination against Rosetta, then she will be compensated as seen appropriate. Eva can also file a complaint with the Ontario Human Rights laws and commission, which will investigate the complaint (also with the consent of Rosetta) and a settlement will be offered to satisfy both parties if no settlement is reached, then complaint will be further investigated. Both these processes are very long, but proven in favour of the complaint many times. However, there are times where there is no discrimination/harassment found in the case. Another thing Eva could do is try to implement the employment equity program within the organization. This program (usually run by employers) is used to undo past employment discrimination and prevent future discrimination and create equal employment opportunity within the company. Eva, with the help of the HR department could use this program and the example of Rosetta to prevent future situations like this by educating the employees about the laws, and diversity. It can also help undo the harassment that Rosetta faced. . What are Al’s responsibilities in this instance? Did he carry them out well? Why or why not? Employers, or managers have one basic responsibility towards their employees, which is to provide a safe environment for their employees and Al, as the manager failed to do so. The job of managers/supervisors is to know the law and to implement it within their organization/team. His responsibility is to be aware of what harassment is, different types of harassments a nd the signs of harassed workers. His responsibility as a manager was to put a stop to the harassment and discrimination Rosetta was facing, and report those employees to the Human Resources Department or to the CHRC. Not only did he fail to put a stop to the harassment, he failed to report it and was also part taking in the harassment by encouraging the jokes those guys were making that made Rosetta feel uncomfortable. Another responsibility of a manager is to have good communication not only within the team members but good employee-to-manager communication which is failed to establish with Rosetta. She did not feel comfortable talking to her manager about the harassment, which ultimately made her quit her job because she felt she had no one to talk to and ask for help. Al, also fails to recognize the harassment happening and blames it on Rosetta not being able to take the jokes lightly and took the accusation of Rosetta being harassed very lightly. He did not carry his responsibilities out well for the reasons stated above, he created an unsafe, uncomfortable environment for one of his employees. How to cite Sexual Harassment Case Study, Free Case study samples

Work and Organization for Management Journal-myassignmenthelp

Question: Discuss about theWork and Organization for Management Journal. Answer: Introduction Work and its importance in society has been a subject of scrutiny and commentary in recent days. Changing nature of work and work culture in an organization is a main cause of concern for many professionals and researchers (Afzalur Rahim 2012). Speed of change in the nature of work in an organization has dawned a new era replacing the old one. The following discussion is about the changes, trends and issues in management which an organization experiences in a professional world. Changing Nature of Work in Organization in Recent Scenario Work culture has been changing day by day and there are various facets of change which can be observed in an organization (Judith Heerwagen 2017). These changes may be brought by the working individuals as well as the organization itself. Some of the changes are: Reduction in hierarchical structure: Hierarchy is known to be rigid and do not comply easily with the changing nature of market demands. Continuous innovation, pressure and decreased cycle time are some of the changes an organization has to adopt in real time (Miyake and Friedman 2012). They are been substituted by cross unit grouping in the organizations with less layers and with a more decentralized approach. Teams being the basic unit of work: When there is a team-based structure in an organization efficiency increases, rapid decision making can happen and the organization can take more pressure of work (Parris and Peachey 2013). Fading boundaries: If the structure of the organization is lateral the boundaries start to vanish and different teams start to work together with much ease to get the work done (Schneider, Ehrhart and Macey 2013). When this culture is in practice the restrictions between different layers of the organization such as managers, team leads, and associates diminish and the flow of knowledge and sharing of experiences happen which increases the efficiency and speed of work. New perspective of management: Workers are more focused towards the goals and targets set by the organization for them to achieve than worrying over the rules regulations and protocols of the organization (William Pirraglia 2017). This gives them the leverage of doing efficient work with a free mind and will. Commitment towards their work increases and a sense of motivation in induced in the workers. Restrictions create blockages in the minds of the workers which are reduced a great deal with changing nature of work. Continuous change: In todays working trend organizations tend to recycle and reorganize the way of working. Changes may be huge or little but they leave an impact on the minds of workers which in turn changes the way they work (Yasin Ghadi, Fernando and Caputi 2013). Identification of three types of change are done which are termed as metamorphosis (radical change having deep impact), migration (moving towards new trends) and elaboration (changes that increase the character of work). Strains, Dilemmas and Contradictions of Management It is a common phenomenon to observe that if any change is occurring at any place which may be positive or negative, has to face some issues and problems and even has to overcome them to stay in the game (Judith Heerwagen 2017). Issues may be genuine or induced by the change itself. Many workers who are used to working in a particular framework may not adopt the rapid changes made by the organization. Personal Issues: They may have personality issues, conflicts with the viewpoint of their peers and superiors about the nature of work they are made to do (Judith Heerwagen 2017). To work in a team its members must be in consensus with each other and the collective goal of the work they will do. If there is any conflict in the team the whole system becomes inefficient. Organizational Communication: In any organization communication is a very big issue as if proper guidelines and methods are not properly conveyed to the workers, then there may be a situation of confusion which may lead to redundancy of work (William Pirraglia 2017). This reduces the impact of work one does for its organization and motivation is reduced. Magnification of problems: Small issue of one employee can become a hazard for the entire organization if it is not checked and corrected immediately (Judith Heerwagen 2017). Office politics is one such factor which needs to be tackled with iron rod. This phenomenon has destroyed many organizations and its working culture may it be at lower staff levelor at higher administration level. Conclusion If the matters arising in an organization are to be tackled at the managerial level then one should start with solving the current problem right away. Addressing the problem from its root level should be the second step as it gives the complete idea of the issue and also offers a solution in many cases. Managers need to understand the problems its subordinate is facing and they need to respond in most genuine way keeping the staff in their confidence. It should also be kept in mind that work should not get hampered for much duration of time due to any conflict or issue in the organization. Reference Afzalur Rahim, M., 2012. Toward a theory of managing organizational conflict.International journal of conflict management,13(3), pp.206-235. Baer, M., 2012. Putting creativity to work: The implementation of creative ideas in organizations.Academy of Management Journal,55(5), pp.1102-1119. Jiang, K., Lepak, D.P., Hu, J. and Baer, J.C., 2012. How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms.Academy of management Journal,55(6), pp.1264-1294. Judith Heerwagen 2017. [online] Available at: https:///www.wbdg.org/resources/changing-nature-organizations-work-and-workplace [Accessed 12 Sep. 2017]. Miyake, A. and Friedman, N.P., 2012. The nature and organization of individual differences in executive functions: Four general conclusions.Current directions in psychological science,21(1), pp.8-14. Parris, D.L. and Peachey, J.W., 2013. A systematic literature review of servant leadership theory in organizational contexts.Journal of business ethics,113(3), pp.377-393. Schneider, B., Ehrhart, M.G. and Macey, W.H., 2013. Organizational climate and culture.Annual review of psychology,64, pp.361-388. William Pirraglia 2017.Organizational Problems in the Workplace. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/organizational-problems-workplace-12570.html [Accessed 12 Sep. 2017]. Yasin Ghadi, M., Fernando, M. and Caputi, P., 2013. Transformational leadership and work engagement: The mediating effect of meaning in work.Leadership Organization Development Journal,34(6), pp.532-550.

Singapore Airline

Introduction Overview of the Company Singapore Airline (SIA) is a widely recognized and celebrated brand name in the air transport industry for over 50 years. This is attributable to its route network that covers over 90 cities in more than forty countries and up to date air transport system.Advertising We will write a custom research paper sample on Singapore Airline specifically for you for only $16.05 $11/page Learn More In addition, SIA is a member of the Star Alliance which has increased its global presence to roughly 140 countries. All in all, the company’s strong brand name is mainly attributed to its excellent customer service (Singaporeair.com, 2013). For nearly four decades since SIA was detached from Malaysian Airway Limited it has continued to grow rapidly to become a world class airline. Experts attribute this to the company’s values and culture. Singapore Airline has impressed many people due to its creativity, diversity and c onstant growth. In addition, the company has been able to meet customers demand as well as gaining competitive advantage in both local and international market (Singaporeair.com, 2013; Ayob, 2004, P. 2). However, the journey has never been smooth throughout. The company has experienced numerous challenges both internal and external. The most notable predicament was the Asian economic crisis created by the outbreak of the SARS virus in 2003. The crisis forced the company to cut down wages and lay-off nearly 500 workers. As a matter of fact, this was considered as the largest number of employees to be ever laid-off in the company’s history. As a result, the relationship between the top management and the labor union started to worsen (UK Essays.com, 2012). So as to attain a world class status SIA went through the following chronology: SIA was established in 1947 under the name Malayan Airways; in 1963, SIA was rebranded to Malaysian Airways owing to the formation of the Malaysi an Federation.Advertising Looking for research paper on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More The name was later changed to Malaysian-Singapore Airline when Singapore became independent; in 1972, the company acquired the current name when it splits up from Malaysian Airways. In 1986, the girl wearing sarong kebaya (the company’s famous logo) was born. The young elegant, friendly and kindhearted girl on the SIA’s famous logo represents the culture that the company forever wants to devote to its customers (Singaporeair.com, 2013). From 1990 to 2001, the company purchased 178 aircrafts and expanded its route networks extensively. In 2004, Singapore Airline broke a world record by launching the longest ever commercial flight from Singapore to Los Angeles and New York. In 2007, SIA broke another world record by purchasing the largest passenger plane-A380. At the moment, SIA’s route networks spans more than 90 destinations and nearly forty countries. In addition, the company has the most modern fleet in the industry and dominates the South East Asian market (UK Essays.com, 2012). SWOT Analysis of the SIA SWOT analysis is an instrument that is often used to assess an organization and the environment. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is commonly used in business studies to explore the existing conditions in order to come up with possible solutions or strategies of addressing both internal and external challenges (OCBC Investment Research, 2011, p. 11). In this case, SWOT analysis will focus on Singapore Airline. The main objective of the analysis is to have firsthand experience of the problems facing the company and gain knowledge concerning probable developments and potentials. Strength and Weakness The main foundation of any company is their staff (Kotler, 2001, p. 6). SAI boasts of highly trained and disciplined personnel whos e main focus is passengers comfort and satisfaction. Service quality and customer satisfaction have always been the core of SAI as enshrined in its vision and mission statement. The company has managed to achieve all these because of its highly competent staff, which includes the pilots and mechanics.Advertising We will write a custom research paper sample on Singapore Airline specifically for you for only $16.05 $11/page Learn More This has benefited both the company and the customers. For instance, SIA’s service quality has attracted other users like institutions, tourism sector, VIPs among others. In addition, the company also has state of the art training facility for its human resource (OCBC Investment Research, 2011, p. 11). SIA is a well established airline with a very sound background. The company has always remained profitable despite of numerous challenges both internally and externally. Most of the company’s profits have always been invested back to expand the business. In addition to the strong financial base, SIA also has numerous other resources that have given it an edge over its rivals. For example, SIA has one of the leading freight handling facilities in the region. The company also has over 95 aircrafts and communication systems which are replaced after every five years. In addition, SIA’s flight kitchen based in Changi is one of the largest in the world. Last but not least, the company’s brand quality is in all probability the most potent resource. The brand has been nurtured for over three decades to be the most acknowledged and distinguished in the aviation industry (Ayob, 2004, p. 3). Singapore airline is devoted to the idea of open skies where consumer demand determines the flight destination. However, the company has been unable to access certain countries and airports due to their protectionist policies. For instance, it took the company a lot of years to access Heathrow and Ma nchester airports. At the moment, it is still struggling to access transatlantic routes from the United Kingdom. Other weaknesses include lack of growth opportunities for the Flagship Singapore Airline and agility to deal with global crisis (OCBC Investment Research, 2011, p. 11). Threats and opportunities The main opportunity for Singapore Airline is the growth of passenger and cargo transport in South-East Asia and the world at large. At the moment, much smaller and remote places are becoming open to the globe. This provides an opportunity for SIA to expand its services. The introduction of lost-cost carrier (LCC) is aimed at capturing this new market segment (UK Essays.com, 2012).Advertising Looking for research paper on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More The major threat facing SIA is the increased competition from the Middle East airlines, for example, Tiger Airways and Jestar Airlines. The airline also faces restrictive regulations in certain countries, for instance, the United Kingdom. Another threat is the probable economic depression and pressure on fuel prices (OCBC Investment Research, 2011, p. 11). Porter’s five forces analysis of the SIA This model is based on the comprehensive outlook on the company’s strategies that meets the opportunities and threats within and without the industry. The five forces as identified by porters include: threats of new entrants, bargaining power of suppliers and customers, threat of substitutes, and the rivalry within the industry. Porter’s five forces analysis not only offers a significant foundation for strategic analysis but also examines the viability of the industry to come up possible course of actions (Porter 1980, p. 3). Singapore Airline is regarded as a distinct industry in Singapore market. As a result, the Porter’s five forces and other externalities have considerable impact on the airline. Regionally, the airline is regarded as the market leader because of its outstanding service delivery and distinguished brand. However, over the recent past, Singapore Airline has been faced with stiff competition from the Middle East airlines and other news entrants. For that reason, industry analysis is very crucial for the company in order to cope with the current and prospective challenges (Singaporeair.com, 2013). The ease of entry into a market dictates the level of competition. The threat of entry significantly depends on the barriers put in place to ward off the new entrants (Kotler, 2001, p. 33). SIA controls the largest share of the South East Asian market to a near monopoly. Despite of the fact that Singapore has not restricted access to its route networks, smaller airlines have always found it very difficult to access this market. Nev ertheless, the rapid development of the region’s economy and the tourism sector has attracted global airlines into the market (UK Essays.com, 2012). Customer’s bargaining power in the airline industry are very high. This is due to the fact that buyers have numerous options to choose from. Therefore, Singapore Airline needs to focus most of its attention on consumer satisfaction and provision of exceptional services. The power of the supplier in the airline industry is also important and has significant impact on the company’s competitive capacity. For this reason, Singapore Airline has established strong ties with its suppliers and other airline companies (UK Essays.com, 2012). The airline industry has highest threat of substitutes, particularly Singapore where the sole means of international movement is air transport. The threat increased with the introduction of the low-cost carriers. Therefore, SIA must take notice of the threats in different market segments (UK Essays.com, 2012). Lately the company has been experiencing stiff competition not only from the Middle East airlines but also from major global players, for instance, Cathay Pacific Airways, British Airways and Fly Emirates among others. However, Singapore Airline has been able to maintain a competitive edge over its rivals by improving its apparatus, increasing fleet network, offering exceptional services and promoting its brand (Singaporeair.com, 2013). Conclusion Industrial analysis of the Singapore Aviation industry provides an empirical overview of how external factor impacts the operations of the Singapore Airline. The main purpose of this analysis is to explain the external business environment, its dynamics and forces that propel the changes. The fundamental idea behind the two tools of analysis is that businesses have to adjust to the externalities. This reflects the idea that business strategies and goals have to fit in between the capabilities and externalities and th erefore it is necessary for an industry/ entity to adjust to the changes. References Aaker, D.A. (2005). Strategic Market Management. Hobeken, New Jersey: John Wiley and Sons. Ayob, A.M. (2004). Singapore Airlines Limited: Building a Culture of Service Excellence. Web. Kotler, P. (2001). Kotler on Marketing: How to Create, Win and Dominate Markets. New York: Free Press. OCBC Investment Research. (2011). Singapore Airlines Limited. Company Report (MITA No. 022/06/2011). Singapore: OCBC. Porter, M.E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press. Singaporeair.com. (2013). Singapore Airline: Our History. Web. UK Essays.com. (2012). Pestel and Five-Force Analysis of Singapore Airline. Web. This research paper on Singapore Airline was written and submitted by user Parker Holder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Night Father-son Relationship essays

Night Father-son Relationship essays Elie Weisels memoir Night focuses on Elies harsh life in the concentration camp. One of the important aspects of the books is the change in not only Elies father-son relationship but other father-son relationships in the book. The book reveals a great deal on how humans can change in a harsh environment like the concentration camp. The concentration camp is the cause of the change in the father-son relationship. For the father-son relationship, Elie gets closer. At the beginning of the book Elies father was occupied with his business and the doings of his community. Elies father discourages him to study the Cabbala when Elie asked if he could find a master to guide his studies for the Cabbala. Elies father replies by saying You must first study the basic subjects within your own understanding. (pg 2) From this we see that Elies father isnt willing to give up his time to teach Elie, or to even bother finding a man who will help him with study the Cabbala. In the beginning at the concentration camp, Elie sees his father beaten by Idek who suddenly broke out in a frenzy. Elie watched Idek beat his father while he kept quiet and didnt move. Elie says I was angry with him, for not knowing how to avoid Ideks outbreak. That is what the concentration camp life had made me. (pg 52) Elie does not show any sympathy for his fathers life because he was trying to avoid Idek and he gets angry at his father for not knowing how to avoid Idek. Elie fears that helping his father would result him being hurt. At the end of the book, Elie is incredibly closer to his father. The only thing that was keeping Elie and his father alive was the existence of each other. If one died, the other person probably could not make it, and would die eventually. My fathers presence was the only thing that stopped me... I had no right to let mys...

South Africa Essay Example | Topics and Well Written Essays - 500 words - 1

South Africa - Essay Example It is important to note that 1948 was an election year whereby there were two major parties competing; i.e. the National Party and the United Party (Worger, 2004). The United Party on one hand had a soft stand on apartheid as it tended to lean towards integration of all communities and races, which was believed to be unavoidable. To the majority whites, this meant that all South Africans would therefore enjoy equal rights under the leadership of the party and therefore, there were fears among the whites that the non whites would increase competition in the job market especially if they were allowed to migrate to the urban centers, which would have also meant that the cost of labor in the industries would have gone up as the whites utilized cheap labor from the non whites. The National party on the other hand utilized this fear and came up with a pro-apartheid policy which it vowed to establish once it was elected into power and which saw its winning the elections and therefore produc ing the first prime minister under the apartheid regime (Thompson, 2001). The events that followed can only be termed as the worst historical injustices in the history of South Africa.